Compton, California's Kendrick Lamar was recently featured in this Windows Phone commercial talking about his creative process, his travels and more. The Section 80 emcee and Nosaj Thing linked up for a collaborative effort and brought Windows cameras along for the work. "I had to realize that I have to have all of these techniques and skills in order to be the best artist I could possibly be," Kendrick says in the commercial, a behind-the-scenes look at his studio. "I had to have delivery, content, style, charisma." The Top Dog went on to speak on what he does with his Windows Phone, explaining how it facilitates his work. Near the end of the ad, K. Dot also explains what a blessing it has been to travel the globe, noting what it means to him as a person who grew up in Compton, California.